Marketing to Younger Buyers

Marketing to Younger Buyers

Year over year, the real estate market is becoming more heavily dominated by Millennial and Gen-Z buyers. With so many young people joining the market as current and potential buyers, real estate agents have needed to adapt their advertising strategies. However, many others are asking: is it all that different to advertise to a Millennial…

Money Isn’t All Home Sellers Need to Look For

Money Isn’t All Home Sellers Need to Look For

When you’re reviewing offers you’ve received on your property, it can be tempting to focus on the money involved. After all, doesn’t it make sense to go with the highest offer? In reality, however, it’s not that simple. Rather than prioritizing the bottom line alone, make sure to consider your preferred financing method. Are you…

Why You Need an Agent Even If Youve Found a Buyer

Why You Need an Agent (Even If You’ve Found a Buyer)

If you’re among those fortunate homeowners who have found an interested buyer before even listing the property, take a moment to celebrate. However, although it can be tempting to sell your home without using an agent, this is almost always a bad idea. A verbal offer isn’t a legally binding contract. A real estate agent…

What Obstacles Can Make It Difficult to Close on Time

What Obstacles Can Make It Difficult to Close on Time?

Even though most home sale contracts will settle when the seller expects, this isn’t always the case. Unfortunately, it’s possible for home sale contract closings to experience delays or even become terminated altogether. So, what usually causes this to happen? There are a few common obstacles faced by sellers, such as setbacks when it comes…

The Future of Marketing Technology in Real Estate

The Future of Marketing Technology in Real Estate

Since the early days of the COVID-19 pandemic, real estate agents have relied on marketing technology more than ever before. Once social distancing became the norm, realtors across the United States needed to find a new way to show properties and communicate with their clients. For agents looking to grow their real estate business, marketing…

How to Avoid Cursing Your Credit

How to Avoid Cursing Your Credit

Are you hoping to buy a home with financing in the near future? If that’s the case, then you must become familiar with what you should and shouldn’t be doing with your finances in the meantime. Otherwise, it could be more difficult than necessary to qualify for a mortgage. Before you’ve applied for a loan—and…

Preparing to Purchase a Home The Basics

Preparing to Purchase a Home: The Basics

Preparing to purchase a home shouldn’t begin right before you hope to buy your new property. Rather, the preparation process should start approximately a year before you plan to purchase the home. At this point, you’ll want to meet with a real estate agent and undergo a buyer consultation. Approximately three months after your consultation,…