The kind of social media presence you establish as a real estate agent is important. Social is often your future clients’ first impression of you and your business. As a result, you’ll want to come across as trustworthy and reliable from the very beginning, or you risk missing out on a potential client. You can begin by auditing your current social media strategies to determine what’s working and what isn’t. See how your current audience is responding, and make sure all your promotions and posts remain true to your values. To appear trustworthy, don’t forget to stay consistent, let your personality show in your posts, and engage with your digital community. Need more information about how to establish your reputation? Reach out today.